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      <image:title>Work - Purina GOURMET - The Catfluencer Campaign</image:title>
      <image:caption>By offering their human caretakers a high-class promo kit, the catfluencers created culinary content like true Instagram foodies, making Purina Gourmet the most beloved culinary cat brand on social media.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Purina GOURMET - The Catfluencer Campaign - Nestle Purina Gourmet - The Catfluencer campaign</image:title>
      <image:caption>Influencers zijn hot. Maar wist je dat er ook katten op social zijn met een enorm bereik? Daarom zijn de 19 grootste Nederlandse Instagram kattenaccounts benaderd om Gourmet het meest geliefde culinaire kattenmerk te maken. Met een highclass promokit konden zij als ware Insta foodies aan de slag met het creëeren van culinaire content. Daarnaast werd de catfluencer winactie extra gepromoot met 'How to become a catfluencer tips &amp; tricks' posts om andere katten te inspireren.</image:caption>
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